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Discuss the benefits and challenges of franchising: ? (a) to the franchisee (i.e., for the individual...

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General Management

Discuss the benefits and challenges of franchising: ? (a) to thefranchisee (i.e., for the individual who buys a franchise), and (b)the franchiser (i.e., the firm that grants the right and license tosell a product or provide the service to another individual orfirm).

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The benefits of franchising are similar for both the involved parties but we can say that FRANCHISEE ADVANTAGES 1 The advantages include a brand name value as well as the expertise that comes with their name 2 A proven business plan 3 Market    See Answer
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