Discuss how physical distribution relates to channel policy and how they affect one another. Explain how...

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General Management

Discuss how physical distribution relates to channel policy andhow they affect one another. Explain how and why distributionchannels are affected as they are when the stage of development ofan economy improves. Account, as best you can, for the differencesin channel patterns which might be encountered in a highlydeveloped country and an underdeveloped country.

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Physical distribution is the transfer of ownership of a product from its point of manufacture to its point of consumption is termed as physical distribution In order to achieve this the product pases to a distribution channel which may comprise distributors wholesalers stockists retailists networks or internet Each company may be a part or more than one part at times of this channel and may formulate its own strategy and various policies to successfully complete its role in the channel by optimising distribution at its level All these marketing channels have three major core functions of purchase of products for resale from the higher point in the channel selling the products to the lower line in the channel and providing maximum support to the lower level to optimise sales Channel is the means for the product to reach the consumer and the optimum management of this See Answer

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