Directions: This assignment requires a 2-3 page written paper. Investigate various methods of performing survey research....

70.2K

Verified Solution

Question

General Management

Directions: This assignment requires a 2-3 page written paper.Investigate various methods of performing survey research. Includepersonal and phone interviews, self-administered questionnaires,and computerized questionnaires in this assignment. State theadvantages and disadvantages of each of these three types of surveyresearch. Give an example survey research topic and specify whichmethod you would use in that instance. State your reasons.

Answer & Explanation Solved by verified expert

3.8 Ratings (365 Votes)

Strength of Interview Personalised Any ambiguous questions can be clarified Interviews can go far more in depth than a questionnaire ever could The researcher does not limit the respondant to fixed answers Interviewers provide access to many different groups of people and different types of information Practical Flexible Weakness of Interview Restricted sample range Expensive Unreliable information the responses may not reflect real behaviourattitudes and may not be accurate Respondants may lie forget See Answer

Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:

Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!

Become a Member