Develop and discuss with examples of the personal computer industry of apple/mac and windowsÂ Â where appropriate the various...

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Economics

Develop and discuss with examples of the personal computerindustry of apple/mac and windowsÂ Â where appropriate thevarious aspects that make up Michael Porter's structural analysisof an oligopoly for personal computer industry of apple/mac andwindows industry.

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Then Apple Computers Inc was founded on April 1 1976in a garage by Steve Jobs and Steve Wozniak who were college dropouts The computing industry was in the early stages at that time and the two founders had a vision for improving the way people interacted with computers By the time computers were massive bulky devices and JobsWozniak wanted to make computers a mass product so that it could be used readily by the general consumers Instead Apple revolutionized the market with its graphical interface in colour The company clocked in sales of US78 million in 1978 which later swelled to US117 million in 1980 the year Apple went public Jobs deal with adobe resulted in smooth sailing for Apple throughout the 1980s The two companies together created Adobe Portable Document Format PDF which led to another iconic computer product desktop publishing Technological factors such as hardware product interoperability and online accessibility have brought about restructuring of the industry Intense competition and the importance of intellectual property rights have played an instrumental role in the industrys growth The computers and peripherals industry in the USA is considered to be one of the largest global markets It includes giants like Apple AAPL EMC EMC Canon CAJ Western Digital WDC and HP HPQ The computers See Answer

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