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Describe the two basic types of advertising appeals along with 3 specific executional tactics for each...

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Operations Management

Describe the two basic types of advertising appeals along with 3specific executional tactics for each one. Why might an advertiseruse a combination of these appeals in its messaging?

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Advertising appeal is a tactic that excites interest of audiences by pinpointing their needs and wants And the execution tactics are the actual vehicle that communicates the message by giving actual message to target audience Two basic types of advertising appeals are as follows Rational appeal The major focus of    See Answer
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