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Describe the segmentation bases you think Coca-Cola used to deveolp its target segment. What kinds of...

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General Management

Describe the segmentation bases you think Coca-Cola used todeveolp its target segment. What kinds of products do you thinkthis segment was buying before Coca- Cola introduced its Coke Zerobrand? Thinking back to the consumer buying decision process, whatkind of strategies do you think were necessary to get this segmentto switch to Coke Zero?

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Coca cola generally possess a target segment buy they target almost all individuals in various age groups The youth or the age group from 12 to 25 are the largest consumer and people till the age of 50 consume coca cola quite a lot It is a carbonated drink and is served cold but is popular even in the western    See Answer
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