Describe the Diffusion of Innovations model. How can this model be useful for marketers introducing a...

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General Management

Describe the Diffusion of Innovations model. How canthis model be useful for marketers introducing a new product(plant-based meat) into the marketplace? Describe the role ofopinion leaders and communication strategies that this modelsuggests that marketers consider. (25 points 150-200words).

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The diffusion of innovation DOI theory is perhaps the most seasoned theory in sociology Rogers advocated the utilization of this theory to clarify how after some time a thought or item picks up force and becomes being used and ubiquity among a particular populace The theory sparkles a light on to how individuals eventually embrace another thought conduct or item With regards to the theory appropriation implies that an individual encounters a state of progress after which they accomplish something uniquely in contrast to how they did it already That being stated when the diffusion of innovation theory is applied to advertising and business the selection often alludes to the buying of another item The DOI theory and the appropriation speculations that harmonize with it are most valuable when applied to new item dispatches While it can likewise be valuable when thinking about taking a current item to another market the theorys application is progressively compelling when the item or administration nearby is a completely new idea The reception of another item or innovation doesnt commonly occur incidentally or at the same time among a populace Rather the diffusion of reception is a procedure wherein a few people receive innovations more rapidly than others The rate at which individuals embrace another innovation can reveal to us a great deal about them The See Answer

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Describe the Diffusion of Innovations model. How can this model be useful for marketers introducing a...

70.2K

Verified Solution

Question

General Management

Describe the Diffusion of Innovations model. How canthis model be useful for marketers introducing a new product(plant-based meat) into the marketplace? Describe the role ofopinion leaders and communication strategies that this modelsuggests that marketers consider. (25 points 150-200words).

Answer & Explanation Solved by verified expert

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