Describe several unique characteristics about Google and its business practices. 2 What is Google's philosophy about advertising? How...

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Describe severalunique characteristics about Google and its business practices.
2What is Google's philosophy about advertising? How can lessadvertising be preferred to more advertising?
3Describe the types of online advertising available today. Whichtype of advertising does Google currently dominate? Why?
4 Howcan Google be successful in the display advertising business? Whatother areas of growth are likely to be pursued by Google in thefuture?

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Ans 1 Googles unique characteristics are as follows Creating a search engine which in seconds gives you details of information related to diverse fields on a wide range of products services etc They have created AdWords and AdSense where the business can create adverts and generate business The Google services are free for all users and the company generates revenues from paid business adverts They have a unique innovationoriented culture Employees committed and passionate about innovation Leadership style which empowers employees coaches them and removes obstacles in the process of innovation They show a high level of trust in the employees An organization which is managed in a nonbureaucratic style a flat matrix with a democratic style of functioning Reward encourage and recognise creativity and innovation by employees The organisation promotes See Answer

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