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Describe in your own words what marketing segmentation is? Why is it important to understand this...

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Finance

Describe in your own words what marketing segmentation is? Whyis it important to understand this concept? What are somedisadvantages to not understanding it? Why?

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The market segmentation refers to dividing the entire market in different groups on certain basis For instance the market can be divided according to age gender location income etc    See Answer
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