Describe how these marketing environmental factors, such as demographic, economic, socio-cultural and technological forces, affect...
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Describe how these marketing environmental factors, such
as
demographic, economic, socio-cultural and technological forces, affect the supermarket and hypermarket industries, that influence Tesco to divest its business in Malaysia and Thailand, given that Tesco is one of the pioneers to introduce online purchase and delivery among other hypermarkets through its Grocery Home Shopping Service. Support your answer with examples.
Describe how these marketing environmental factors, such
as
demographic, economic, socio-cultural and technological forces, affect the supermarket and hypermarket industries, that influence Tesco to divest its business in Malaysia and Thailand, given that Tesco is one of the pioneers to introduce online purchase and delivery among other hypermarkets through its Grocery Home Shopping Service. Support your answer with examples.
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