Describe BCG growth share matrix, and show its strengths and weaknesses. Use lululemon athletica to illustrate...

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General Management

Describe BCG growth share matrix, and show itsstrengths and weaknesses. Use lululemon athletica to illustrate howthis model can help an organization craft its strategy. Pleaseelaborate and provide insightful analysis.

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BCG matrix was designed by Boston Consulting Group The BCG matrix also known as growth share matrix helps in analyzing the business and products and plan appropriate strategies to increase or change the market positions In BCG matrix there are four sections They are Question mark Dogs Stars Cash Cows When a product is launched into the market they are placed in the question mark section No one knows how the product will be perceived by the customers how it be accepted by them and impact it can create in the market with regards to competition No product can stay in area of the matrix for long Subsequently based on their market performance the product can move upwards to star See Answer

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