Describe a time when you used the consumer decision process while making a purchase, and the...

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General Management

Describe a time when you used the consumer decision processwhile making a purchase, and the role advertising played.

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I had used the Consumer decision making process during the purchase of my Dell Laptop The steps are explained in detail below Need Recognition Firstly it was very important for me to list down all my expectations from the product and then rate down these expectations as per their importance to me This was very essential stage because in this highly competitive market I was not expecting all my needs to be fully fulfilled by one product For example I had given high priority to portability and low priority to high graphic configuration    See Answer
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