Define what is meant by both the central and peripheral routes to persuasion. Describe when people...

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Psychology

Define what is meant by both the central and peripheral routesto persuasion. Describe when people are more likely to use thecentral route to persuasion, and when they are more likely to usethe peripheral route. When people are using the central route, whatwill make an appeal more persuasive? When they are using theperipheral route, what will make an appeal more persuasive?

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In order to persuade people to buy the products of a company the advertisements use persuasion This persuasion is mainly of two kinds that is central persuasion and peripheral persuasion Central persuasion can be defined as the type of persuasion used when an individual is persuaded to actbuy product based on the central message and the arguments for the product or idea Peripheral route to persuasion can be defined See Answer

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