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Define the three intensive strategies (market penetration, market development, and product development). Give examples and guidelines for...

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General Management

Define the three intensive strategies (market penetration,market development, and product development). Give examples andguidelines for when each is strategically appropriate.

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Market penetration It is defined as the strategy where company looks to gain market share in the industry through promotion and marketing Example Samsung gained market share in the industry as Nokia was    See Answer
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