Logo
Home Study Material Contact Search
AI Chat FREE
  1. business
  2. general management
  3. define perception and describe its elements unders

Define perception and describe its elements Understand how marketers use perception to create favourable brand images Understand the...

70.2K

Verified Solution

Question

General Management

  • Define perception and describe its elements
  • Understand how marketers use perception to createfavourable brand images
  • Understand the role of the five senses
  • Explore how perception applies to theservicescape

Answer & Explanation Solved by verified expert
4.0 Ratings (604 Votes)
Perception is defined as the ability of human beings to become aware of something based on hisher senses ie through smell touch sight taste and sound These are also called five elements of perception Smell Ability of judging something based on the smell For example a perfume is assessed as of good or bad quality based on the quality of the smell Touch Ability of judging a product by the touch or feel of the object For example customers purchase the golf and cricket bats based on the touch and feel of the bats in their hands Quality of the grip and weight of the bat influences    See Answer
Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:
  • Unlimited Question Access with detailed Answers
  • Zin AI - 3 Million Words
  • 10 Dall-E 3 Images
  • 20 Plot Generations
  • Conversation with Dialogue Memory
  • No Ads, Ever!
  • Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Become a Member

Other questions asked by students

Psychology
1.2K views

How did the Great Depression affect Mexican Americans differently from other Americans? Was Repatriation of Mexican Americans...

Accounting
1.2K views

How do we reformat financial statements?

Accounting
1.2K views

briefly discusses why it is important to make variance analyses, and how to conduct such analyses...

Biology
1.2K views

Flour beetles may be black or bronze and this difference in body color is due...

Geometry
1.2K views

2 Find the sine cosine and tangent for ZB 26 10 B 3 Find the...

Statistics
1.2K views

The Abco Company manufactures electrical assemblies The current process uses 10 workers and produces 200...

Calculus
1.2K views

Consider the differential equation 7 A At the point 1 5 1 the direction field...

Algebra
1.2K views

Find a unit vector in the direction of V 10i 4j O 10 i 116...

Accounting
1.2K views

Required information [The following information applies to the questions displayed below.) A manufactured product has...

Accounting
1.2K views

Comparing three depreciation methods Dexter Industries purchased packaging equipment on January 8 for $90,000. The...

Accounting
1.2K views

Hello, I am doing this accounting problem. It keeps sayiny my andwer is incompete but...

Accounting
1.2K views

1.1 Management accountants advocate that marginal costing is superior to absorption costing when assisting management...