Darren Mack owns the? "Gas n'? Go" convenience store and gas station. After hearing a marketing?...

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General Management

Darren Mack owns the? "Gas n'? Go" convenience store and gasstation. After hearing a marketing? lecture, he realizes that itmight be possible to draw more customers to his? high-marginconvenience store by selling his gasoline at a lower price.?However, the? "Gas n'? Go' is unable to qualify for volumediscounts on its gasoline? purchases, and therefore cannot sellgasoline for profit if the price is lowered.

Each new pump will cost

?$95 comma 00095,000

to? install, but will increase customer traffic in the storeby

10 comma 00010,000

customers per year.? Also, because the? "Gas n'? Go" would beselling its gasoline at no? profit, Darren plans on increasing theprofit margin on convenience store items incrementally over thenext five years. Assume a discount rate of

88

percent. The projected convenience store sales per customer andthe projected profit margin for the next five years are given inthe table below.

?????????????????????????????????????????????????????????????????????????????????????????????????????

  

LOADING...

Year

Projected Convenience Store Sales Per Customer

Projected Profit

Margin

1

?$66

1515?%

2

?$7.507.50

2020?%

3

?$1010

2525?%

4

?$1212

3030?%

5

?$1313

3535?%

a. What is the NPV of the next five years of cash flows ifDarren had

fourfour

new pumps? installed?

NPVequals=?$nothing.

?(Enter

your response rounded to two decimal

places.?)

Answer & Explanation Solved by verified expert
3.8 Ratings (435 Votes)
NPV 103333Below are    See Answer
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