DALAN/QUESTION 3 Terangkan empat (4) kriteria sistem pengukuran prestasi strategik. Describe four (4) characteristics of...
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DALAN/QUESTION 3 Terangkan empat (4) kriteria sistem pengukuran prestasi strategik. Describe four (4) characteristics of strategic performance measurement system. ( 8 markah/marks) Fancy Flower menilai jabatannya berasaskan ROI (pulangan ke atas pelaburan), sebagai ukuran prestasi dengan pelaburan diertikan sebagai purata baki aset pada awal dan akhir tahun. Bonus pengurusan juga adalah berdasarkan kepada ROI. Kesemua pelaburan di dalam aset operasi dianggarkan mendapat kadar pulangan minimum sebanyak 11%. Fancy Flower evaluates its department on the basis of ROI (return on investment), as a performance measure with investment defines as the average of the badance of the beginning and end of year assets. Management bonuses are also based on ROI. AM investments in operating assets are expected to earn a minimum rate of return of 11%. Jabatan Tulip, salah satu pusat pelaburan Fancy Flower, mempunyai ROI yang berjulat daripada 14% hingga 17%. Pada tahun yang lepas, Tulip mempunyai peluang pelaburan yang boleh memberikan kadar pulangan dianggarkan sebanyak 13%. Pengurusan Tulip memutuskan untuk menolak pelaburan tersebut kerana percaya pelaburan tersebut menurunkan ROI keseluruhan jabatan. Tulip Department, one of Fancy Flower investment centers, has ROl which ranged from 14% to 17%. During the past year, Tulip had an investment opportunily that would yield an estimated rate of retum of 13\%. Tulip's management decided against the invesiment because it believed the investment would decrease the department's overall ROI. Penyata pendapatan tahun lepas untuk Jabatan Tulip diberikan dibawah. Aset operasi jabatan yang digunakan ialah RM12,960,000 pada akhir tahun, yang menunjukkan peningkatan 8% berbanding baki akhir tahun sebelumnya. Last year's income statement for Tulip Department is given below. The department's operating assets employed were RM12,960,000 at the end of the year, which represents an 8% increase over the previous year-end balance. DikehendakiIRequIned: (a) Kira (i) pulangan atas pelaburan (ROI) dan (ii) Pendapatan bakian (RI) sebagai ukuran prestasi untuk Jabatan Tulip. Compute (i) Retum on investment (ROl) and (ii) Residual income (RI) as performance measures for Tulip Department. ( 2 markah/marks) (b) Mengapa pada pendapat anda pengurusan Tulip telah menolak peluang pelaburan, apabila keputusan itu dibuat berdasarkan pengiraan ROI? Terangkan. Why do you think the management of Tulip had rejected the investment opportunity, when the decision is made based on ROI calculation? Explain. ( 2 markah/marks) (c) Adakah pengurusan Jabatan Tulip lebih cenderung untuk menerima peluang pelaburan yang ia ada tahun lepas jika pendapatan bakian digunakan sebagai ukuran prestasi dan bukannya ROI? Terangkan. Would the management of Tulip Department have been more likely to accept the investment opportunity it had last year if residual income were used as a performance measure instead of ROI? Explain. (2 markah/marks) (d) Jabatan Tulip adalah pusat pelaburan yang berasingan dalam Fancy Flower. Kenal pasti perkara-perkara Tulip mesti bebas untuk mengawal jika ia akan dinilai secara adii, selain daripada menggunakan ukuran prestasi ROI atau pendapatan bakian. The Tulip Department is a separate investment centre within Fancy Flower. Identify the items Tulip must be free to control if it is to be evaluated fairly, other than using the ROI or residual income performance measures. ( 2 markah/marks) (e) Berikan dua (2) contoh situasi dimana penggunaan ROI boleh membawa kepada keputusan yang mungkin membahayakan daya saing syarikat di masa hadapan. Provide two (2) examples of situations where the use of ROI can lead to decisions which may harm the future competitiveness of a company. (4 markah/marks) Jumlah/Total: 20 markah/marks DALAN/QUESTION 3 Terangkan empat (4) kriteria sistem pengukuran prestasi strategik. Describe four (4) characteristics of strategic performance measurement system. ( 8 markah/marks) Fancy Flower menilai jabatannya berasaskan ROI (pulangan ke atas pelaburan), sebagai ukuran prestasi dengan pelaburan diertikan sebagai purata baki aset pada awal dan akhir tahun. Bonus pengurusan juga adalah berdasarkan kepada ROI. Kesemua pelaburan di dalam aset operasi dianggarkan mendapat kadar pulangan minimum sebanyak 11%. Fancy Flower evaluates its department on the basis of ROI (return on investment), as a performance measure with investment defines as the average of the badance of the beginning and end of year assets. Management bonuses are also based on ROI. AM investments in operating assets are expected to earn a minimum rate of return of 11%. Jabatan Tulip, salah satu pusat pelaburan Fancy Flower, mempunyai ROI yang berjulat daripada 14% hingga 17%. Pada tahun yang lepas, Tulip mempunyai peluang pelaburan yang boleh memberikan kadar pulangan dianggarkan sebanyak 13%. Pengurusan Tulip memutuskan untuk menolak pelaburan tersebut kerana percaya pelaburan tersebut menurunkan ROI keseluruhan jabatan. Tulip Department, one of Fancy Flower investment centers, has ROl which ranged from 14% to 17%. During the past year, Tulip had an investment opportunily that would yield an estimated rate of retum of 13\%. Tulip's management decided against the invesiment because it believed the investment would decrease the department's overall ROI. Penyata pendapatan tahun lepas untuk Jabatan Tulip diberikan dibawah. Aset operasi jabatan yang digunakan ialah RM12,960,000 pada akhir tahun, yang menunjukkan peningkatan 8% berbanding baki akhir tahun sebelumnya. Last year's income statement for Tulip Department is given below. The department's operating assets employed were RM12,960,000 at the end of the year, which represents an 8% increase over the previous year-end balance. DikehendakiIRequIned: (a) Kira (i) pulangan atas pelaburan (ROI) dan (ii) Pendapatan bakian (RI) sebagai ukuran prestasi untuk Jabatan Tulip. Compute (i) Retum on investment (ROl) and (ii) Residual income (RI) as performance measures for Tulip Department. ( 2 markah/marks) (b) Mengapa pada pendapat anda pengurusan Tulip telah menolak peluang pelaburan, apabila keputusan itu dibuat berdasarkan pengiraan ROI? Terangkan. Why do you think the management of Tulip had rejected the investment opportunity, when the decision is made based on ROI calculation? Explain. ( 2 markah/marks) (c) Adakah pengurusan Jabatan Tulip lebih cenderung untuk menerima peluang pelaburan yang ia ada tahun lepas jika pendapatan bakian digunakan sebagai ukuran prestasi dan bukannya ROI? Terangkan. Would the management of Tulip Department have been more likely to accept the investment opportunity it had last year if residual income were used as a performance measure instead of ROI? Explain. (2 markah/marks) (d) Jabatan Tulip adalah pusat pelaburan yang berasingan dalam Fancy Flower. Kenal pasti perkara-perkara Tulip mesti bebas untuk mengawal jika ia akan dinilai secara adii, selain daripada menggunakan ukuran prestasi ROI atau pendapatan bakian. The Tulip Department is a separate investment centre within Fancy Flower. Identify the items Tulip must be free to control if it is to be evaluated fairly, other than using the ROI or residual income performance measures. ( 2 markah/marks) (e) Berikan dua (2) contoh situasi dimana penggunaan ROI boleh membawa kepada keputusan yang mungkin membahayakan daya saing syarikat di masa hadapan. Provide two (2) examples of situations where the use of ROI can lead to decisions which may harm the future competitiveness of a company. (4 markah/marks) Jumlah/Total: 20 markah/marks
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