Current marketing analysis: Critically analyse the currentmarketing activities of Cadbury Chocolate and two of itscompetitors which are Mars and Hershy's, within the allocated’Product category’ in the Australian marketplace. Chocolate is theallocated product category.
Hints: Critically analyse current marketing environment,construct and evaluate SWOT analyses, evaluate the three brands’perceptual positions, identify target 10 markets for each brand,critically analyse each brand’s current application of theirmarketing mix,
