Current marketing analysis: Critically analyse the current marketing activities of Cadbury Chocolate and two of its competitors...

70.2K

Verified Solution

Question

General Management

Current marketing analysis: Critically analyse the currentmarketing activities of Cadbury Chocolate and two of itscompetitors which are Mars and Hershy's, within the allocated’Product category’ in the Australian marketplace. Chocolate is theallocated product category.
Hints: Critically analyse current marketing environment,construct and evaluate SWOT analyses, evaluate the three brands’perceptual positions, identify target 10 markets for each brand,critically analyse each brand’s current application of theirmarketing mix,

Answer & Explanation Solved by verified expert

4.2 Ratings (693 Votes)

The market analysis refer to examine the market either virtually or through physical mode Is is done to calculate the strengths weakness opportunities and threats of the company or organization in the over all market The SWOT analysis helps to identify the decision to be taken or to adopt any strategic movement in an organization SWOT analyses of Cadbury chocolate keeping in mind the product category STRENGTHS Product Portfolio The Cadbury chocolate have large brand portfolio in its Umbrella like five star Oreo born vitta and many others These brands are widely used by all over the world therefore having these brands in the product portfolio will increase the profitability of the company Brand loyalty The Australian population is mostly engaged in purchasing the trust worthy items and Cadbury has never disappointed the Australia in terms of quality or packing Therefore the brand loyalty is more in Australia then any other country Promotion For any organization to touch the heart of population is most important The Cadbury has surely done that By attractive catchy tag line it has mould the mood and preference of the people therefore buying the Product in more numbers Culture The Australian are famous for adopting culture of different countiresAs Cadbury is flexible more in India so people of Australia are liking this change and adapting the Indian Culture as per the advertisement and promotions Distribution Channel It uses the strategy of breaking the bulk and this sole in more than 150 countries with FMCG companies as well Other basis strengths include globally positive impact Product differentiation innovation and expansion See Answer

Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:

Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!

Become a Member