CRM Technologies Build Versus Buy Analysis and Program Management You work for a large Boston based investment firm.  They...

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CRM Technologies Build Versus Buy Analysis and ProgramManagement

You work for a large Boston based investmentfirm.  They are currently using an older CRM (ClientRelationship Management) system.  It was home grown/builtin house 10 years ago and has served them well but like all oldsystems, newer technologies have come along that are slicker, moreintegrated and higher functioning in general.

Your boss has come to you and asked you to begin the process ofresearching solutions.  You could

  1. Build a new one – probably from scratch to use newertechnologies
  2. Analyze commercial purchase-able cloud based solutions

Your task is to create a framework to evaluate all/any shortterm and longer term costs associated with softwareownership.  Build versus buy.

Creativity and original ideas and concepts areencouraged.  Use google, use lecture material and useyour intuition.  The delivery is a framework thatidentifies what you have to analyze.  The resulting workwill be presented to the class as a team.

Answer & Explanation Solved by verified expert
4.1 Ratings (480 Votes)
In the case in question the Company is a large investment firm which already has an inhouse inbuilt CRM which has gone obsolete Now we have two choices 1 Build a new CRM softwareprobably from scratch inhouse This will ensure you have a CRM suited to your specific business needs and managed by you inhouse with less dependence on outside service providers However there will be installation costs training costsadditional staffetc or 2 Buy commercial cloudbased solutions This is basically where service providers provide Software as a Service SaaS packages to businesses and charge businesses per user for usage support software upgradesetc Here the framework to consider the cost of ownership    See Answer
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CRM Technologies Build Versus Buy Analysis and ProgramManagementYou work for a large Boston based investmentfirm.  They are currently using an older CRM (ClientRelationship Management) system.  It was home grown/builtin house 10 years ago and has served them well but like all oldsystems, newer technologies have come along that are slicker, moreintegrated and higher functioning in general.Your boss has come to you and asked you to begin the process ofresearching solutions.  You couldBuild a new one – probably from scratch to use newertechnologiesAnalyze commercial purchase-able cloud based solutionsYour task is to create a framework to evaluate all/any shortterm and longer term costs associated with softwareownership.  Build versus buy.Creativity and original ideas and concepts areencouraged.  Use google, use lecture material and useyour intuition.  The delivery is a framework thatidentifies what you have to analyze.  The resulting workwill be presented to the class as a team.

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