Create an IE Matrix for this video game software company and determine which type of strategy and determine which type of strategic approach is best for each division. Please show all of your work. Utilizing only the information necessary to complete an IE Matrix, I will need you complete the following:

• what is the percent of profit for each division?
• what is the percent of revenue for each division?
• which cell/quadrant (i.e. Cell/quadrant I-IX) is each division located?
• which of the three strategic regions and corresponding sub-strategies is necessary for each division
• which division will have the largest circle, second largest, and smallest circle.
• what percentage of the circle of each division would be shaded if we created an actual matrix.

After completing that information, please explain in detail using a realistic hypothetical example and scenario of a possible strategic direction the company can take for each division using the strategy type you determined from the IE Matrix. You must be very thorough with your answers using all of the information to tell a very detailed narrative about this companys scenario.

Divisions 1 (Race Car Games) 2 (Sports Games) 3 (Fighting Games)

Profits 550 2400 4100

Profit % _______ ________ _________

Revenue 1500 4400 6800

Revenue % _______ ________ ________

Relative Market Share 20% 60% 40%

Industry Growth Rate -2% 10% 30%

IFE Weighted Score 1.9 3.2 3.4

EFE Weighted Score 2.4 1.8 3.2