Create a catchy and short title for this blog down below. It hasto be short, catchy and creative.
Where would anyone get the most up-to-date news on theirfavorite restaurants, public schools or local shops during theCoronavirus? If I were to take an actual poll (which will be runthrough my social media), most would likely say it would be onInstagram, Twitter, and Facebook. I was following one of myfavorite bands on Instagram one day, I noticed they have canceledtheir entire tour due to the Coronavirus. I went toTicketmaster.com to see if their post on Instagram was true.Unfortunately, the concert was postponed until a later date. Thedate is still to be determined.
Starbucks has used Instagram as their platform to inform thepublic of the changes they have done to better serve the committeeand to protect its employees from further spreading this virus.Starbuck’s Instagram post from March 26, 2020 states, “Thank you tothe healthcare workers and first responders who are workingtirelessly to keep our communities safe. Inspired by the generosityof our partners (employees), we are offering all front-lineresponders a free tall iced or hot brewed coffee at participatingstores in the US.”
West Contra Costa Schools used Facebook as their platform toannounce changes in the education and services for K-12 schools inContra Costa County, California. A post from March 27, 2020, showsa schedule and location list for student meal pick-ups for studentsduring the stay-at-home order from the state of California. Theyincluded the list to be read in English and in Spanish due to thedemographics of the county. They have also included other postslike board meeting schedules. Which these meetings were conductedthrough Facebook Live.
Nintendo used Instagram as their platform to release informationabout the new Nintendo Direct Mini set to release on March 26,2020. At the beginning of the video post, it states, “Please notedue to COVID-19, release dates and other information presented inthis video are subject to change. For potential updates, pleasecheck the official Nintendo website and social media channels, aswell as those of other publishers. Our hearts go out to all thoseimpacted by COVID-19 during this challenging time.”
I have seen many companies post condolences to those impacted byCOVID-19. They even share some employee accomplishments during thestay-at-home order to make it personable. During this time everyoneis either feeling really motivated to try something new or tired ofbeing in one place at all times. Posts on social media really helpus get in touch with others around the world to “venture out”. Howwould you use social media as a PR objective for your company?Either as strictly informational, use for productivity or make itpersonable?
