CoursHeroTranscribedText: i-Covers Company manufactures designer cases for cell phones. Each cover sells for v $20.00....

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CoursHeroTranscribedText: i-Covers Company manufactures designer cases for cell phones. Each cover sells for v $20.00. The cost currently assigned to each decal is $12.00. A competitor is introducing a new designer line of cases that will sell for $16.00 each. (4 Management of iCovers believes it must lower its selling price to $16.00 i_r_1_9rgl_er_tg compete in this highly cost-conscious market. Marketing believes that the new selling price will allow iCovers to maintain the current sales level in units. LCovers Company's sales are currently 300,000 designer cases per year.

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