Course: Marketing Management For a product of your own choosing, pick one logical variable (e.g., age) that...

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Course: Marketing Management

For a product of your own choosing, pick one logical variable(e.g., age) that can be used to segment the market. Now add asecond variable (e.g., gender) so that customers have to satisfythe categories of both variables simultaneously (e.g., 18 - to 24year old women).Now add a third variable. How manypossiblesignments can you identify from a combination of threevariables? What implications does this have for the marketingmanager?

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I am choosing a product related to food items chocolates snacks We need three variables such as age gender and state or country place or location So we have to consider the third    See Answer
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