Course: Marketing Management
For a product of your own choosing, pick one logical variable(e.g., age) that can be used to segment the market. Now add asecond variable (e.g., gender) so that customers have to satisfythe categories of both variables simultaneously (e.g., 18 - to 24year old women).Now add a third variable. How manypossiblesignments can you identify from a combination of threevariables? What implications does this have for the marketingmanager?
