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Corporate social responsibility and the balanced Scorecard Sunny Nights Inc. is completely powered by the city power grid, but management is considering switching fuel sources in an effort to improve the public's perception of the company's corporate social responsibility. Within the next five years, management wants the company to be completely solar powered and to market this change through company advertising. Upon consulting with Sunny Nights, you have determined that an appropriate course of action is to include this CSR activity as a strategic objective on the company's current balanced Scorecard. a. Identify the performance perspectives for the CSR strategic objective. a. Financial perspective b. Customer performance perspective c. Employee welfare perspective d. External perspective b. Identify the performance metric for the objective. a. Measuring the percentage of solar energy usage and the dependency level with the city power grid b. CSR perception survey c. Measuring the percentage of production d. Measuring the percentage of sales c. Identify the yearly performance target of the company for the performance metric. a. 20% increase every year is expected in solar energy generation. So that the company can achieve 100% solar energy in 5 years. b. 10% increase every year is expected in solar energy generation. So that the company can achieve 100% solar energy in 5 years. c. 5% increase every year is expected in solar energy generation. So that the company can achieve 100% solar energy in 5 years. d. 7% increase every year is expected in solar energy generation. So that the company can achieve 100% solar energy in 5 years

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