Corporate advertising tries to enhance the image of the corporation. A study compared two ads from...
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Corporate advertising tries to enhance the image of thecorporation. A study compared two ads from two sources, the WallStreet Journal and the National Enquirer. Subjects were asked topretend that their company was considering a major investment inPerformax, the fictitious sportswear firm in the ads. Each subjectwas asked to respond to the question \"How trustworthy was thesource in the sportswear company ad for Performax?\" on a 7-pointscale. Higher values indicated more trustworthiness. Here is asummary of the results. Ad source n x s Wall Street Journal 66 4.771.50 National Enquirer 61 2.43 1.64 Find the two-sample pooled tstatistic. Then formulate the problem as an ANOVA and report theresults of this analysis. Verify that F = t 2.
Corporate advertising tries to enhance the image of thecorporation. A study compared two ads from two sources, the WallStreet Journal and the National Enquirer. Subjects were asked topretend that their company was considering a major investment inPerformax, the fictitious sportswear firm in the ads. Each subjectwas asked to respond to the question \"How trustworthy was thesource in the sportswear company ad for Performax?\" on a 7-pointscale. Higher values indicated more trustworthiness. Here is asummary of the results. Ad source n x s Wall Street Journal 66 4.771.50 National Enquirer 61 2.43 1.64 Find the two-sample pooled tstatistic. Then formulate the problem as an ANOVA and report theresults of this analysis. Verify that F = t 2.
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