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CONSUMER BEHAVIOR: Explain in a few paragraphs how consumers interpret information about products and people through their...

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Psychology

CONSUMER BEHAVIOR: Explain in a few paragraphs howconsumers interpret information about products and people throughtheir perceptions, learning, and memory.

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Consumer behaviour is an activity where an individual or a group of individual select and purchase the goods and services available to them according to their needs and wants The first and one of the most psychological component in consumer behaviour is perception as if the perception is missing then the other factors do not make much sense In    See Answer
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