Consulte los datos originales. Suponga nuevamente que la compaa vendi 18,000 unidades el ao pasado....
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Consulte los datos originales. Suponga nuevamente que la compaa vendi 18,000 unidades el ao pasado. El presidente no quiere cambiar el precio de venta. En cambio, quiere aumentar la comisin de ventas en $1 por unidad. Piensa que este movimiento, combinado con un aumento en la publicidad, aumentara las ventas anuales en un 25%. En cunto podra incrementarse la publicidad si las ganancias permanecieran sin cambios? No prepare un estado de resultados; utilizar el enfoque de anlisis incremental. | |
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