Consider the following data LOADING...for the airline industry for July 2018 (EV=enterprise value, Book=equity book...
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Consider the following data LOADING...for the airline industry for July 2018 (EV=enterprise value, Book=equity book value). Suppose Alaska Air (ALK) has 123 million shares outstanding. Estimate Alaska Air's share value using each of the five valuation multiples, based on the median valuation multiple of the other seven airlines shown.
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