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Consider a simple supply chain consisting of a manufacturer, a distributor and retailers. Which member of...

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General Management

Consider a simple supply chain consisting of a manufacturer, adistributor and retailers. Which member of the suply chain facesthe highest level of fluctuating demand? Discuss the effectivemeans for reducing the level of demand fluctuation.

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4.1 Ratings (749 Votes)
Bullwhip is caused when there is slight fluctuations in the demands at customer end and it the variations gets carry forwarded significant with high variability creeping as the chain passes In the    See Answer
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