Compose a 200-word in which you perform the following operations: Locate a popular or scholarly source...

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General Management

Compose a 200-word in which you perform the followingoperations: Locate a popular or scholarly source about a topic thatis of interest to you. Summarize the source. Create a response tothe source, where you discuss points where you agree, disagree,and/or would enhance the ideas expressed in the source. In doingso, specifically refer to ideas expressed in the source throughparaphrase or direct quotation. Be sure to respond to the ideas youcite from the source.

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BRAND ASSET VALUATOR MEASURING BRAND VALUE by D Sasikala 2013 Published in International Journal of Social Science Interdisciplinary Research Summary The article highlights that a brand develops in a specific progression based on perception of the consumers The process of building brand is reflected through four measures or pillars 1 Differentiation It defines how a brand distinguishes itself from others See Answer

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