Complete the following steps that explore paid search marketing and online advertising: 1.Â Â Research and select a...

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Complete the following steps that explore paid search marketingand online advertising:
1.Â Â Research and select a website you will use tocomplete this assignment. It should be a website that could benefitfrom paid search marketing. Research and select 2 keywords (keywordphrases, including the â€˜match typeâ€™ you would specify). Based on aparticular geographic location (for example, your city), if youwere to guess, how much might your expected CPC be for thatkeyword?
2.Â Â Mockup an ad copy for one of the keyword phrasesusing the format for an ad seen at the top of a Google search andillustrated in chapter 6 your textbook. You may type it in thefollowing format, and there is no special coloring or otherformatting arrangement required other than justifying your adcopy:
Headine 1 â€“ Headline 2 (usually blue in color on Google)
Ad path (ie.: www.website.com)
Description Line
Ad extensions (you may include up to 3 lines here)
3.Â Â For the website you identified in 1) above, howcould you conduct re-marketing?
4.Â Â Do you recommend video marketing be used in relationto this website? If not, why? If yes, how can it be used?

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Complete the following steps that explore paid search marketing and online advertising 1 Research and select a website you will use to complete this assignment It should be a website that could benefit from paid search marketing Research and select 2 keywords keyword phrases including the match type you would specify Based on a particular See Answer

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