Compare and contrast opinion leaders, receivers, and seekers. Describe how each group might use social media...

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Psychology

Compare and contrast opinion leaders, receivers, and seekers.Describe how each group might use social media (e.g., Facebook,Twitter, Instagram, and blogs) differently. How can marketersutilize an understanding of these classifications of consumers andthe ways they use social media? Provide examples.

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Opinion leaders worldwide use social media to get latest information on global development Opinion leaders or decision makers across research institutions academia multilateral agencies bilateral agencies and think tanks besides government institutions and civil societies use and others use social media to stay abreast of the developments taking place throughout the globe Similarly seekers and receivers of information also rely to a large extent on the information presented across the social media Social media marketers first of all must define See Answer

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