Company XYZ owns a social network web site dedicated for windsurfers. They plan to launch a new online ad delivery andmanagement service web site that will be coupled with theirexisting social network platform. The online ad management servicewill enable them to accept online orders for online ads fromadvertisers. The system will also deliver the ads to the mainsocial network site. The ads will be displayed on the socialnetwork site but the content of the ads (the images and/or textobjects containing the ad message) will be served by the new website server. The company forecasts that the web site will receivean average of 10,000 visits from potential or current advertisersand 600 online ad purchase orders per week. They expect to have30,000 registered online advertisers during the first month of thelaunch of the web site. Company XYZ dedicate a separate server anddatabase for the new online service. The users of the ad managementsite and the users of the social network will be managedseparately. The data of the two groups will be stored on separatedatabases. Similarly, web ad management site content and the socialnetwork site content will be hosted on separate servers. CompanyXYZ prefers to manage those two sites separately. The socialnetwork site will pull online ads from the database of the onlinead management system. The users will experience a seamlesspresentation of ads within the social network pages withoutnoticing the ads are fed from a different server.
Company XYZ awarded a contract to your company (Company ABC) todevelop the web site, web service, and the database that willprovide the capability of the online ad delivery and managementservice. You are the project manager of this project. Your task isto manage a team of three (one graphic designer, one databasedeveloper, and one software developer). As the project manager youare required to answer the following questions that provide insightabout the project plan.
Explain how the online ads will be stored and served.