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Company - Unilever Budget - 1M Business priority - Building brands with purpose (Identifying...

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Finance

Company - Unilever

Budget - 1M

Business priority - Building brands with purpose (Identifying and embedding our purpose across our brands will improve our relationship with consumers and enable us to achieve our vision of becoming the global leader in sustainable business.)

The idea is to create an improved line of Cif brand cleaning products. The essence of the idea is to create a new, improved formula of cleaning products with the effect of moisturizing the skin of the hands.

Answer 3 questions:

1. Your Big Idea for Unilever, e.g. idea, improvement or innovation

2. Your rationale for why you think your idea will work

3. How will your idea drive sustainable growth for Unilever?

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