Company For This Assignment – DIS (Disney)

1. Go to the Yahoo!Finance Web site.
2. Enter the stock ticker symbol or name of the company you wishto analyze in the input field next to Get Quotesat the top of the page and click Get Quotes toopen the stock's overview/main page.
3. Review the price graph provided on the overview page. Click on6m or 1y at the bottom of thechart to get prices on the stock for the past 6 months or one year,respectively. For either the 6-month chart or the one-year chart,click on the Compare tab at the top of the chartand check the box(es) for one or more of the indices(S&P 500, Nasdaq, and Dow Jones IndustrialAverage) and click on Draw to generatecomparisons of the price movements of the stock with those of oneor more of these indices.
4. Write a paragraph discussing ONE stock's priceperformance relative to that of the market as a whole, e.g., theS&P 500, over the past several months. Your comments are toinclude statements as to whether the stock's price seems to move upand down with the market or against it, and whether it moves moreor less vigorously than the market.
5. Go back to the overview page for the company you have selectedand click on Key Statistics under the heading"Company" on the left-hand side of the page. On the "KeyStatistics" page under "Financial Highlights" review the statedprofit margin for the past or trailing 12 months (ttm).
   • Note: The profit margin or net profit marginis also known as the return on sales (ROS), that is, net income(profits) as a percent of sales. See Chapter 3 of the textbook fora discussion.
6. Go back again to the overview page for the company you haveselected and click on Income Statement under theheading "Financials" on the left-hand side of the page. On the"Income Statement" page look at the profitability for the previousthree years.
7. Write a paragraph discussing how profitable the company hasbeen recently. Your paragraph is to include a description of thetrend in sales and profitability for the last three years.
8. Under the heading "Analyst Coverage" on the left-hand side ofthe overview page click on Analyst Opinion. On theAnalyst Opinion page there is a section entitled"Recommendation Summary" that averages this and last weeks'opinions of professional analysts about the stock on a scale thatranges from 1.0 (Strong Buy) to 5.0 (Sell). Sell means the analystsdon't like the stock's prospects and advise investors to sell ifthey own the stock and otherwise to not invest in it. A strong buymeans just the opposite: buy the stock because analysts expect itto make money for investors. In the section entitled "Upgrades& Downgrades History" you can review chronologically recentchanges in professional analysts' recommendations about thestock.
9. Under the heading "Analyst Coverage" on the left-hand side ofthe page click on Analyst Estimates to getestimates of the firm's future earnings, revenues, and growth.