Cognitive dissonance theory says a lot about cognition - what
goes on inside the mind. Why,...
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Psychology
Cognitive dissonance theory says a lot about cognition - whatgoes on inside the mind. Why, then, is it in acommunication theory textbook? What does communicationhave to do with dissonance creation orreduction?
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Cognitive dissonance is separating the belief system of a person with new knowledge new information This theory is first proposed by USpsychologist Leon Festinger in the 1950s This theory tries to explain how people reduce psychological discomfort and achieve emotional balance in the face of inconsistent beliefs or behaviors This theory reveals how people respond to information or behaviors that challenge their way of thinking
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