Chosen Company: General Electric
Assignment Regulations:
*Recommened words: 2000
*You are supposed to Continue Assignment-2 and while submittingAssignment-3 include Part-A also.
*You should use references (company website, financialdatabases, etc…)
*While referencing, use APA reference style.
*All students are encouraged to use their own words.
*If Plagiarism is more than 25%, you will get zero marks.
*Submit in word format only
Write a Marketing Plan considering the followingpoints
PART-B
3. Target Market Analysis
identify the target market, describing how the company will meetthe needs of the consumer better than the competition does. Listout the expectations consumers have for the product.
4. SWOT Analysis
Strengths
List the strengths of the businessapproach such as cost effectiveness, service quality and customerloyalty.
Weaknesses
Describe the areas of weakness in thecompany's operations, such as government policies and procedures,and management inexperience.
Opportunities
Examine how proper timing, as well asother factors such as your company's innovativeness, may improvethe business's chances of success.
Threats
List the external threats to thebusiness' success
5. Marketing Mix (4 P’s )Analysis
Product orService
Identify the product or service bywhat it is, who will buy it, how much they will pay for it and howmuch it will cost for the company to produce it, why a consumerdemand exists for your product, and where your product sits incomparison to similar products/services now available.
Place
Identify the location of yourbusiness, why it is located there (strategic, competitive, economicobjectives), your expected methods of distribution, and timingobjectives.
Promotion
Describe the type of promotionalmethods you will use to spread the word about your product.Identify techniques such as word of mouth, personal selling, directmarketing, sales promotion etc. television, radio, Social media andnewspaper ads.
Price
The prices of your products orservices that reflects the overall company strategy. Should becompetitive as well as a reflection of the quality, costs andprofit margin.
I've done part A ofthe assignment and i need part B. my chosencompany is General Electric and the needed is3000(1000part A and 2000 part B)
