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CHOSEN COMPANY: APPLE

Overview: Annual Rates of Change and Key Company Risks

This week you will examine the company's per share data and its annual growth rate percentages to get a sense of how well management has increased sales and controlled costs.

If you wish to change companies, go to the discussion thread for Discussion 1 to reserve your new company making sure no one else has already reserved it. If you decide to stay with the same company you used for Discussion 1, there is no need to re-reserve it.

Resources:

• The ValueLine Research Center
• Using the Stafford Library website, select the Databases option from the tabbed menu
• Select Business, Management and Finance Databases from the category options.
• Select the Value Line Research Center
• Enter the stock's ticker symbol in the search box located in the upper-right of the screen
• Click on Quote from the hidden menu and browse the pages that follow
• Scroll to the bottom of the page to view the most recent Value Line Company Report
• Note: A sample Value Line document is posted in the Content area for this week. Also posted is a guide titled How to Read a Value Line Report. Pages 9-15 of the guide provide an excellent overview of how to read a Value Line company report.
• 10-K Report, Item 1A

Fill the report with the required information provided below. Use the same heading names (in bold) before presenting the information as requested.

Report Headings

Name of Company and Ticker Symbol: Company name, ticker symbol

10-K Report: Paste the direct URL to the company's most recent 10-K Report (1 point)

Company Website: Paste the URL to the company's website (1 point)

Value Line's Per Share Financial Data: Report the data for each of the last 3 years for which year-end data is available. In other words, stop just short of the Value Line column containing estimated data. The final year of data will be listed in the third column. See the Sample Value Line document in this week's module to find the data. Format the data using the example below.

Value Line's Annual Rates of Change: See the Sample Value Line document to find the data. Format the data using the example below. Be sure to update the column headings to reflect the three most recent fiscal years.

Value Line Per Share Financial Data

20XX

20XX

20XX

Average Annual Price/Earnings Ratio

--

--

--

Earnings per Share

--

--

--

Dividends per Share

--

--

--

Cash Flow per Share

--

--

--

Value Line Annual Rates of Change

Last 10 Years

Last 5 years

Next 5 Years

Annual Rate of Change in Sales

--

--

--

Annual Rate of Change in Earnings

--

--

--

Annual Rate of Change in Dividends

--

--

--

Evaluation: Share what we learn from the data and information collected for this discussion. What does the ValueLine per share data tell us? What about the past and projected annual rates of change? Pay close attention to the most recent figures and the trends we see in the data. Identify and discuss any strengths and/or concerns. Sufficiently examining the data and information collected will likely require at least 250 words.

BUSINESS OVERVIEW TECHNICAL RANK VALUE LINE PDF REPORTS Find a report Company Any Mo. Any yr .. 1 Go View Business Business Description History Apple Inc., established in 1977, is one of the world's largest makers of PCs and peripheral and consumer products, such as the iPod digital music player, the iPad tablet, the iPhone smartphone, and the Apple Watch, for sale primarily to the business, creative, education, government, and consumer markets. It also sells operating systems, services like iCloud storage and Apple Pay, and a host of digital content from the popular iTunes store and other portals. Research and development: 6.8% of 20 sales. Has approximately 147,000 employees. Off./dir own less than 1.0% of common stock; Vanguard, 7.8%; BlackRock, 6.6% (1/21 Proxy). CEO: Tim Cook. Inc.: CA. Addr: One Apple Park Way, Cupertino, CA 95014. Tel.: 408-996-1010. Internet: www.apple.com View TECHNICAL Industry - Computers/Peripherals 1 2 3 4 Upgraded on Feb 5 26, 2021 History of Technical Rank AAPL Industry Average 1 2 3 4 5 2018 2019 2020 The Technical Rank uses a proprietary formula to predict short-term (three to six month) future price returns relative to the Value Line universe. It is the result of an analysis which relates price... View Latest reports Date Mar 26, 2021 Dec 25, 2020 Sep 25, 2020 Jun 26, 2020 Mar 27, 2020 Dec 27, 2019 Sep 27, 2019 View more reports Report Type Company Company Company Company Company Company Company View View View View Show RANKS FINANCIAL STRENGTH GRADE RATING Peers SAFETY Industry - Computers/Per... Investment Survey Explain TIMELINESS FINANCIAL STRENGTH CURRENT LIST A 1 2 A** B B B C Upgraded on Aug 18, 2007 Upgraded on Apr 10, 2020 Industry - Computers/Peripherals 1 Upgraded on Dec 25, 2020 Industry - Computers/Peripherals 1 2 2018 265.595.00 3.70 2 3 3 4 $ in millions Total Sales "Cash Flow" per share Cash & Marketable Securities Long-Term Debt Operating Margin % Return on Shareholders' Equity % Return on Total Capital All Dividends to Net Profits 2020 274,515.00 4.03 90,943.00 98,667.00 4 2019 260,174.00 3.82 100,557.00 91,807.00 29.40 61.10 31.50 66,301.00 93,735.00 30.80 5 5 28.20 87.90 The SafetyTM Rank measures the total risk... The TimelinessTM Rank measures... 55.60 30.80 36.50 23.00 26.00 25.00 Show Show rating definition COMMENTARY 3-5 YEAR PROJECTIONS 2021 2023 Click icons to view commentaries. Color indicates the number of rank & rating changes. Least II Most 2025 ---- 175 2018 2019 2020 2021 Price Projection Explain Apple Inc. Price (actual) 18.5 x "Cash flow" per share Explain $140-170 150 125 100 75 VL VL VL VL VL [VL VL MLM | VL VL |VL WEL VL VL Earnings per share 4.50 Appreciation Potential Explain (percent gain projection) 14-40% 25 0 -25 AAPL Price Mar 19, 2021 Commentary Apple stock has been hurt by a broader tech selloff of late. The Dow component exhibited further strength during the early part of this year, rallying nicely ahead of the blowout December-period earnings report in late January (more on these results below). Indeed, the issue, among the market leaders throughout much of the COVID-19 crisis, surged to a fresh record high in the mid-$140s. Over the past several weeks, however, the technology sector has generally lagged with money rotating from growth to value names, and to Read more >> Rank & rating changes: 5 1/1/21 - Technical rank down 1/15/21 - Technical rank Upgraded 1/29/21 - Technical rank down 2/5/21 - Technical rank Upgraded 2/26/21 - Technical rank Upgraded Annual Total Return Projection Explain Apple Inc. 75 50 L. SES 0 4-9% 25 BUSINESS OVERVIEW TECHNICAL RANK VALUE LINE PDF REPORTS Find a report Company Any Mo. Any yr .. 1 Go View Business Business Description History Apple Inc., established in 1977, is one of the world's largest makers of PCs and peripheral and consumer products, such as the iPod digital music player, the iPad tablet, the iPhone smartphone, and the Apple Watch, for sale primarily to the business, creative, education, government, and consumer markets. It also sells operating systems, services like iCloud storage and Apple Pay, and a host of digital content from the popular iTunes store and other portals. Research and development: 6.8% of 20 sales. Has approximately 147,000 employees. Off./dir own less than 1.0% of common stock; Vanguard, 7.8%; BlackRock, 6.6% (1/21 Proxy). CEO: Tim Cook. Inc.: CA. Addr: One Apple Park Way, Cupertino, CA 95014. Tel.: 408-996-1010. Internet: www.apple.com View TECHNICAL Industry - Computers/Peripherals 1 2 3 4 Upgraded on Feb 5 26, 2021 History of Technical Rank AAPL Industry Average 1 2 3 4 5 2018 2019 2020 The Technical Rank uses a proprietary formula to predict short-term (three to six month) future price returns relative to the Value Line universe. It is the result of an analysis which relates price... View Latest reports Date Mar 26, 2021 Dec 25, 2020 Sep 25, 2020 Jun 26, 2020 Mar 27, 2020 Dec 27, 2019 Sep 27, 2019 View more reports Report Type Company Company Company Company Company Company Company View View View View Show RANKS FINANCIAL STRENGTH GRADE RATING Peers SAFETY Industry - Computers/Per... Investment Survey Explain TIMELINESS FINANCIAL STRENGTH CURRENT LIST A 1 2 A** B B B C Upgraded on Aug 18, 2007 Upgraded on Apr 10, 2020 Industry - Computers/Peripherals 1 Upgraded on Dec 25, 2020 Industry - Computers/Peripherals 1 2 2018 265.595.00 3.70 2 3 3 4 $ in millions Total Sales "Cash Flow" per share Cash & Marketable Securities Long-Term Debt Operating Margin % Return on Shareholders' Equity % Return on Total Capital All Dividends to Net Profits 2020 274,515.00 4.03 90,943.00 98,667.00 4 2019 260,174.00 3.82 100,557.00 91,807.00 29.40 61.10 31.50 66,301.00 93,735.00 30.80 5 5 28.20 87.90 The SafetyTM Rank measures the total risk... The TimelinessTM Rank measures... 55.60 30.80 36.50 23.00 26.00 25.00 Show Show rating definition COMMENTARY 3-5 YEAR PROJECTIONS 2021 2023 Click icons to view commentaries. Color indicates the number of rank & rating changes. Least II Most 2025 ---- 175 2018 2019 2020 2021 Price Projection Explain Apple Inc. Price (actual) 18.5 x "Cash flow" per share Explain $140-170 150 125 100 75 VL VL VL VL VL [VL VL MLM | VL VL |VL WEL VL VL Earnings per share 4.50 Appreciation Potential Explain (percent gain projection) 14-40% 25 0 -25 AAPL Price Mar 19, 2021 Commentary Apple stock has been hurt by a broader tech selloff of late. The Dow component exhibited further strength during the early part of this year, rallying nicely ahead of the blowout December-period earnings report in late January (more on these results below). Indeed, the issue, among the market leaders throughout much of the COVID-19 crisis, surged to a fresh record high in the mid-$140s. Over the past several weeks, however, the technology sector has generally lagged with money rotating from growth to value names, and to Read more >> Rank & rating changes: 5 1/1/21 - Technical rank down 1/15/21 - Technical rank Upgraded 1/29/21 - Technical rank down 2/5/21 - Technical rank Upgraded 2/26/21 - Technical rank Upgraded Annual Total Return Projection Explain Apple Inc. 75 50 L. SES 0 4-9% 25

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