Choose a proprietary or non-proprietary Customer Relationship Management (CRM) system used by an industry or a...

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Operations Management

Choose a proprietary or non-proprietary Customer RelationshipManagement (CRM) system used by an industry or a business entity inMalaysia, analyse and evaluate the relevant operational; analytic;and collaborative functions of the chosen CRM and highlight theirbenefits to that particular industry or a business entity.
[30 marks]
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The vendors who sell the CRM software use propietary customer relationship management so that they have full control of the program Since it is regarded as less vulnerable than the closed code Proprietary CRM is closed system software a finished product that can be downloaded or a longterm subscription can be bought at no extra charge Nonowned Customer Relationship Management Nonowned CRM are the software that is free and does not contain a patent or copyright This is open to the public database where it can be downloaded free of charge The source code is also given See Answer

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