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  3. choose a product you are familiar with. list the t

Choose a product you are familiar with. List the target market of that product, the behavior...

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General Management

Choose a product you are familiar with. List the target marketof that product, the behavior you would want consumers to do forthat product, and the mental steps that may be necessary to moveconsumers to the behavior.

Hint, here are some other mental steps/intervening variables,communication objectives in addition to awareness - knowledge of abenefit, preferring one brand over another

Answer & Explanation Solved by verified expert
3.8 Ratings (515 Votes)
The product that we would be considering here is iPhone which is Apples one of the most selling products in the global market The target market is all the middle class and upper class people living in    See Answer
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