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• Choose a company’s consumer based product for both genders and analyse the following: 1. review the...

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Psychology

• Choose a company’s consumer based product for both gendersand analyse the following:

1. review the Web site and analyze its contents based on itsappeals to the male market segment (i.e., styles, language, colors,celebrity endorsers, games, customer relationships, etc.).
2. analyze the Web site based on its appeals to the femalesegment (i.e., styles, language, colors, celebrity endorsers,games, customer relationships, etc.).
3. match the findings and write a summary.

Answer & Explanation Solved by verified expert
4.2 Ratings (619 Votes)
Male market segment 1There are many famous male celebrities who have endorsed for many products like sachin tendulkar for airtel mrf tyres boost drinkthe secret of my energymalt beveragesTVS victor and colgate palmolive tootthpast advertisment The other example if of mahendra singh dhoniin Frito lays chipsReebok shoes pepsi drink as a calorific energizing drink Sharukh Khn for videocon and hyundai car Saif ali Khan for Frito lays potato chips The advertisment is based on the perspectives ofimportance of famous personalities their sincerety and hardwork in promoting for a    See Answer
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