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Choose a company and discuss which BCG category (star, cash cow, dog, or question mark) would...

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General Management

Choose a company and discuss which BCG category (star, cash cow,dog, or question mark) would apply and why. Analyze whether it isalways possible or desired to be in any one category at all stagesof a company's evolution, and whether every company should striveto be in the star category.

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I have selected Amazoncom Inc to write on this topic as this company is considered to be in a star segment of the BCG matrix As per Pearce Robinson Star can be seen as a business in highly growing market with a large market share The main reason for putting Amazon in Star category s that the business model adopted by the company seems to be highly stable which is aimed to tap the variety of business segments    See Answer
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