Chapters:

CH14: Asking for small favors changes self-perception,introducing ways for big favors. Researchers asked a groupof homeowners to place a large “Drive Carefully” sign on theirfront lawn. Only 17% agreed. With the second group of homeowners,76% of people were ok with road traffic people maintaining the signon their beautiful lawns. What was the difference between twogroups? A few weeks earlier group B was asked to display a smallnon-intrusive window sign asking drivers to slow down. This mentalfoot-in-the-door technique made homeowners from the group B viewthemselves as socially responsible and safety-aware, hence arequest for a larger favor few weeks later didn’t startle them.

CH15: Labeling people into a social group tends toincrease their participation ratio. A group of people wasinterviewed regarding their voting patterns. Half of them were toldthat based on their response criteria, they were very likely tovote, since they were deemed to be more politically active. Lateron the election day that specific half did indeed turn up aparticipation rate that was 15% higher than participation of thecontrol group.

CH16: Asking people to substantiate their decision willlead to higher commitment rate on that decision.Researchers called a group of people asking them how likely theywere to vote in an upcoming election. Those who respondedpositively were either asked nothing, or asked why they felt theywould vote. Any reason would suffice, but when the election daycame, the turnout for the control group (who all responded “Yes” tothe question of whether they were going to vote) was 61.5%. Turnoutfor the group that actually gave a reason (any reason)? 86.7%. Arestaurant stopped telling customers “Please call to cancel yourreservation” and started asking “Will you call and let us know ifyou need to cancel?” Net result? Number of reservation no-showsdropped from 30% to 10%.

CH17: Writing things down improves commitment.Group A was asked to volunteer on AIDS awareness program at localschools, and was asked to commit verbally. Group B was asked forthe same kind of volunteer project, but was given a simple form tofill in. 17% of volunteers from Group A actually showed up to theirassigned local school. From Group B 49% of volunteers showedup.

CH19: Sometimes asking people for help makes them moreopen. Group A was given some bogus research that includeda sum of prize money. After the experiment, the researcherapproached them and asked whether it wouldn’t be inconvenient ifthey had to give the money back, since the researcher was using hisown money. Group B was not approached with such request after theirportion of bogus experiment was done, and was allowed to keep themoney. After this both groups were asked to rate their impressionof the researcher. Even though it was the first group who didn’tget to keep any money, all of them consistently rated theresearcher higher on likability scale.

CH20: Asking for little goes a long way.Researchers went door-to-door asking for American Cancer Societydonations. Group A just asked for a donation, group B ended theirspiel with “even a penny would help”. Results? 28.6% response ratefor Group A vs. 50% response for Group B.

Assignment:

As powerful as social proof it, the next persuasion tool is evenmore common and widely used. It taps into a person's own action. Inother words, a person can persuaded by her own action.

Read the Yes! book's Chapter 14~17, and 19~20,all those chapters related to the\"Consistency\"principle.

After reading all the chapters, write an email message thatsatisfies the requirements below:

(1) Email target audience: Business students at Salem State

(2) Message objectives: To persuade students to complete aspecific community service project (you can choose any type ofprojects, or use your own service project) before graduation.

(3) Persuasion methods: Use one of the Consistency tools youlearned from the reading, and use a social proof as an additionalpush.

(4) Format requirements:

a. Your email's subject line is required.

b. Use [ ] to Indicate sentences that use one or some of thefollowing sentence style:

Participial Phrase

Appositive

Compound sentence with FANBOYS

Complex sentence.

Your writing should include all the four styles, and make sureto use a pair of [ ] at the end of each of thosesentences to indicate what style it qualifies. please help me withthis assignment.