Chapter 9 , Mini case study - Alliance Formation, Both Globally and Locally, in the Global...

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General Management

Chapter 9 , Mini case study - Alliance Formation, Both Globallyand Locally, in the Global Automobile Industry. How can theresource-based view of the firm (see Chapters 1 and 3) help usunderstand why firms develop and use cooperative strategies such asstrategic alliances and joint ventures?

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Alliance Formation Both Globally and locally in the Global Automobile IndustryCompanies decide to form strategic global business alliances for many reasons One of the most important reasons is to gain access to another companys knowledge or resources Often when companies cooperate on a project they exchange skills that are not for sale Typically one partner possesses technological expertise and the ability to keep abreast of rapidly evolving technological developments What that partner needs from the other partner or partners is capital large distribution systems marketing expertise service networks and credibility in the marketplace Each partner therefore provides the other with vital resources and uses the partnership to extend its skill set into new areas Why Firms develope and use Cooperative strategies such as strategic alliances and Joint Venturesin the light of Resource based View of the firmreasons for developing strategic alliances include the following Forming See Answer

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