Chapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples...

70.2K

Verified Solution

Question

General Management

Chapter 8 discusses stimulus factors in advertising. Use GoogleVideos or Google Images to find examples of the advertisements forthe Ford Fiesta’s advertising campaigns. Evaluate thoseadvertisements based on the following stimulus factors:
a. Size
b. Intensity
c. Attractive visuals
d. Color and movement
e. Position
f. Isolation
g. Format
h. Contrast and expectations
i. Interestingness
j. Information quantity

Answer & Explanation Solved by verified expert

4.4 Ratings (609 Votes)

After going through the videos and images of Ford Fiestas advertisements I evaluate the advertisments based on the following stimulus factors a Size Normally the ads are of full page containing photo of car and information written around it Thus the advetisements are more likely to be noticed compared to haldpage advertisements b Intensity The loudness and brightness is well maintained in the advertisements Light See Answer

Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:

Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!

Become a Member