Chapter 4 - Review Zooming In : TOMS Shoes Integrates For-Profit Entrepreneurship With Bleeding-Heart Philanthropy 1) Do...

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Chapter 4 - Review Zooming In : TOMS Shoes Integrates For-ProfitEntrepreneurship With Bleeding-Heart Philanthropy
1) Do you remember the proverb declaring that if you give a mana fish, you feed him for a day; if you teach him how to fish, youfeed him for a lifetime? Do you agree with critics who apply thisproverb to TOMS’ charity model? Why or why not.
2) Beyond judging the charity work of TOMS, think about how itsmessage and appeal have captured so much buy-in from young people.When you write business messages, how can you alter your writing toengage audiences of various ages or at various educationlevels?

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TOMS shoes has a unique business model oneforone where the company donates a pair of shoes for purchase of each pair of shoes The company integrates forprofit entrepreneurship with philanthropy TOMS shoes saves sales and marketing cost by tapping into consumers word of mouth and excellent social media engagement The value proposition for the consumer is that the consumer feels cool by wearing TOMS shoes and feels generous by donating a See Answer

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