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Chapter 1 Explain fully superior customer value and synergies. Explain fully corporate strategy...

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Accounting

Chapter 1

  1. Explain fully superior customer value and synergies.
  2. Explain fully corporate strategy and all the components of corporate strategy.
  3. Explain fully strategic business unit.
  4. Explain fully market segmentation and market segments.
  5. Explain fully the designing of market driven strategy.

Chapter 2

  1. Identify and explain fully each of Porters 5 Forces.
  2. Explain fully relative market position and market potential.

Chapter 3

  1. Explain fully marketing segmentation including the bases for segmentation.
  2. Explain fully marketing sizing, market targeting, and market niche.

Chapter 4

  1. Explain fully the CRM levels and the integration of CRM.
  2. Explain fully how a CRM supported customer responsive strategy results in competitive advantage.
  3. Explain fully the steps to developing a CRM strategy.

Chapter 5

13. Identify the components of the problem definition framework.

14. Discuss fully the 6 considerations in deciding whether to conduct research.

15. Discuss the ethical issues regarding marketing research.

Chapter 6

16. Explain fully the concept of targeting.

17. Explain fully the concept of positioning.

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