Case?Starbucks 1?Use VRIO model to do the internal analysis; 2?If you were the top management of Starbucks,...

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Case?Starbucks
1?Use VRIO model to do the internal analysis;
2?If you were the top management of Starbucks, how to attainsustainable competetive advantage.

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1 VRIO is a business analysis framework that forms part of the firms larger strategic scheme There are four criteria of the model Value Rarity Imitability and Organization Barney 1991 VRIO for Starbucks I Valuable Strong brand image Yes Starbucks has a strong brand image and it contributes to the value Quality and flavors of coffee Yes a valuable offering to the customer Customer service Yes Starbucks customer service complements the offerings Store environment Yes Starbucks store See Answer

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