Case Study
As the marketplace for goods and services becomes increasinglyglobal, businesses must understand and embrace diversity in theirbrands as well as in their work forces. Simply having a diverseemployee population is no longer enough, according to Forbes; for acompany to succeed in today’s challenging economy, it must not onlymeet the needs of a multifaceted marketplace, it must respectdifferent cultures, ideas and philosophies.
Innovation
One of the biggest reasons to employ a diverse workforce is thebroad base of cultural experience that will drive innovation.Whether an employee is management, mid-level or entry level, wheneveryone in the work force has a similar background, the creativeprocess that drives innovation and problem solving is similar. Anew perspective that does not match this ‘group think’ is morelikely to improve the business in a unique way.
Attracting Talent and Customers
Premier industry business talent prefers to work for or with acompany that has a diverse work force. Customers also prefer to buygoods and services from diverse companies, too. These are tworeasons that Forbes says to be truly successful in the globalmarketplace, a business must be authentically diverse. That means acompany must develop a new model that embraces diversity as acentral growth enabler.
From Recruitment to Strategy
Companies that embrace this authentic diversity will find thathaving only the requisite number of “minorities” in the workplaceis not enough. Instead, according to Forbes, companies aredeveloping “chief diversity officer” roles that touch more thanjust recruitment and human resources. These officers will insteadhave greater control over areas such as strategy, marketing andsales. Companies that have diversity among the management staffwill more easily fulfil the needs of a broad customer base.
Cultural Intelligence
Perhaps the most compelling reason to employ the diverse workforce is cultural intelligence. When fellow employees and customersare diverse, the opportunities not just to learn but to appreciatewhat values other cultures hold sacred are limitless. Adoptingthese values as part of the business’ core message and productfosters understanding between the cultures. When a businessoperates with diversity in mind, the opportunity for shared value -both in profit and society is greatly expanded.
Please help by reading and answer the questionsbelow:
QUESTIONS
- How might the innovation concept apply to diversitymanagement?
- How might new employees from a different background challengegroup think and better contribute to diversity?
- Why is cultural intelligence likely to increase diversity anddoes it affect management
Please provide the answer for the question posted above in noless than 1000 words
Thank you for the help
