Case #1 - Airbnb - Due Sep 16, 2021 11:00 AM BUS-4750- T/Th 11:00 This assignment should be your own work. Please answer each question thoughtfully and very detailed which may require diagrams, tables, and multiple paragraphs for each question. We will discuss the case in class (worth 10 pts for participation), so have a print out of your submission handy. Don't forget to spell check, grammar check and proof read. MSWord document submission is preferred. 1. How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide (Illustration Capsule 1.2) 2. What was Airbnb's response to the COVID-19 pandemic? Does it appear that the company's business model is more resilient than that of its hotel chain rivals? 3. What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and Hilton, b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast those businesses. 4. In what ways has the lodging consumer changed, and how does Airbnb's customer value- proposition meet this change? 5. What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks